Turn Google Ads into qualified pipeline - not wasted spend!
We build the full funnel around your ads: landing pages + tracking + qualification gating, then email nurture for the 90% who aren’t ready to buy yet.
We work with you to create the right assets for every stage of the buyer journey - so prospects can make an informed decision, and spend scales only when the unit economics are proven.
Problem → Solution
Problem: Most B2B SaaS Google Ads budgets get burned after the click.
You pay for high-intent traffic, but without a proper funnel (landing pages + qualification) and nurture for the 90% who aren’t ready, leads decay and pipelines stall.
Solution: We build the full system around paid search: conversion-focused landing pages, tracking and lead qualification, and an email nurture engine with stage-matched content.
Then we prove CPC → CPL → MQL → meeting economics in a controlled 30-day Validation Phase before scaling spend.
Our Services
We don’t sell “leads”. We build the full funnel around Google Ads - capture high-intent demand, qualify it properly, and nurture the 90% who aren’t ready yet into pipeline.
High-Intent Search Capture
Conversion Funnel Build
Email Nurture + Buyer Journey Content
We build tightly targeted Google Ads campaigns that focus on in-market buyers only - using intent-led keyword clusters, negatives, and offer alignment to avoid wasted spend.
We create the funnel around the ads: landing pages, conversion tracking, qualification gating, and CRM capture - so lead quality improves and reporting reflects reality.
We nurture the 90% who aren’t ready yet with automated email sequences and stage-matched assets (guides, comparisons, proof, FAQs) that move buyers towards intent.
What You Get
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High-intent Google Ads campaigns built for B2B SaaS buyers (not broad traffic)
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A conversion-ready funnel (landing page + offer + CRO testing)
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Lead gating + qualification rules to prevent junk/demo spam
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Speed-to-lead system (SLA + alerts + routing so leads don’t decay)
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Email nurture engine for the 90% who aren’t ready today (buyer-journey content)
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Weekly performance dashboard: spend, CPC, CPL, MQL rate, meeting rate
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Evidence pack after 30 days: what worked, what didn’t, and a scale plan
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MQL / Meeting Acceptance Criteria
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ICP match (company + role)
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Problem/trigger signal present (compliance, consolidation, cost, risk, refresh)
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Valid business email + clean firmographics
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Sales follow-up completed within SLA
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Meeting confirms use case + next step date
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KPI
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CTR (ad relevance)
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CPC (cost of intent)
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Landing page CVR (click → lead)
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CPL (lead cost)
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MQL rate (lead → qualified)
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Speed-to-lead (minutes, not days)
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Meeting booked rate (MQL → booked)
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Meeting show rate
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Cost per meeting held
Renewal Window Playbook
Value from every intel point
When a contact is outside a near-term renewal, we place them into a permission-based nurture loop rather than parking the lead. We secure opt-in on the call, tag their buyer-stage, and your internal team drip feeds stage-fit content across email, LinkedIn and light retargeting. We track engagement, intent and renewal timing to score readiness, then hand the account back to sales the moment the window opens. The result is warmer conversations, higher meeting acceptance, and a pipeline that grows even when timing is not right today.
Out-of-Window Nurture Loop
Buyer Journey Content Map
Every touch aligns to where the buyer is. Awareness gets problem education and checklists, consideration gets use cases and comparison guides, and decision gets ROI sheets, case studies and a fast demo. Cadence is set by intent signals and channel preference so messages stay helpful, not heavy. This approach compounds trust, reduces time to value, and creates a steady flow of in-window, sales-ready opportunities.
About
My name is Louis Moyo
For 14 years I’ve worked on SME, mid-market, and enterprise growth for software vendors. The same pattern kept showing up: teams “do Google Ads” but skip the funnel and follow-up system - so budgets get burned and sales blames lead quality.
That’s why I built a full-funnel paid search model: high-intent Google Ads, conversion-focused landing pages, qualification gating, and a nurture engine for the 90% who aren’t ready to buy yet. Instead of chasing vanity metrics, we prove CPC > CPL > MQL > meetings in a controlled validation phase, then scale only when the numbers make sense.
I’m hands-on. I build the campaigns, I help shape the assets, and I document what changed and why - in plain English. My security and cloud badges help me speak credibly with technical buyers: CompTIA ITF+, CompTIA Security+, and AWS Certified Cloud Practitioner.
If you want pipeline you can actually progress - not spend that disappears after the click - let’s start with a 15-minute fit check. I’ll show you the funnel map, the qualification criteria, and the weekly dashboard you’ll get from day one.
Certifications
Some of the companies I’ve supported with outbound and pipeline growth:
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Rob, D NY US
“Omni-Channel Marketing Ltd truly understands lead generation. By reverse-engineering what works, they increased our pipeline by millions, and we’ve seen a remarkable boost in qualified leads. Their expertise has been a game-changer for our growth."
David, W Surrey UK
"We've partnered with other agencies, but Omni-Channel Marketing Ltd stands out. Their targeted SDR outreach and paid ads strategy drove rapid results, and their commitment to our success is evident in every campaign."
Davide, D London UK
"Omni-Channel Marketing Ltd brought a noticeable increase in high-quality leads to our pipeline. Their targeted approach and commitment to our goals made a real difference. We’re excited to keep building on this success together."
FAQs
Why not pay-per-lead?
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Because lead volume is a vanity metric in B2B SaaS.
Pay-per-lead incentives push agencies to drive cheap form fills (students, competitors, low-intent researchers), which burns budget and wastes sales time. -
We optimise for the full pipeline chain: MQL > SQL > SAO, not “leads delivered”.
What counts as an accepted meeting?
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An SQL is a sales-accepted meeting, not just a calendar booking.
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To count as accepted, it must meet your criteria:
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Right ICP company and buying team role
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Real trigger/problem confirmed (not just curiosity)
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Budget owner identified or a clear path to them
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A legitimate use case / initiative is documented
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Meeting held and a next step is agreed with a date
How fast will we see movement?
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You’ll see meaningful movement in weeks, not months — but it follows the normal B2B buying cycle.
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Week 1–2: funnel build + tracking + qualification gating + campaign launch
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Week 2–4: performance stabilises + lead quality improves + nurture begins compounding
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By 30 days: you get a clear unit-economics view: CPC > CPL > MQL > SQL > SAO
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Some accounts convert immediately. Most don’t — which is why the nurture system matters.
Which tools do you use?
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We work inside your stack.
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Typically:
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Google Ads + Google Tag Manager + GA4
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Landing page builder / CMS (Wix, Webflow, WordPress, HubSpot, etc.)
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CRM (HubSpot, Salesforce, Pipedrive)
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Email nurture (HubSpot / Mailchimp / Klaviyo / ActiveCampaign)
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Every step is tracked so you can clearly see what turned into pipeline.
Address
19 Gloucester Road
Bedford
MK42 9TJ
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